From the Mediterranean to your table
European quality through the authentic flavour of Clementine PGI
Mission
A European agricultural heritage worth discovering
The “Clementines with Protected Geographical Indication from Europe” project was launched with the aim of promoting and raising awareness of PGI Clementines in the UK market, highlighting the value of a European product linked to its territory, certified quality and Mediterranean agricultural tradition.
Vision
Celebrating Mediterranean flavour
Clementines PGI represent a fusion of nature, the local area and food culture. The project aims to strengthen the link between the product and the values of Mediterranean cuisine: seasonality, freshness and the use of natural ingredients. From everyday meals to the most creative recipes, Clementines PGI are presented as a versatile fruit, capable of fitting into contemporary eating habits and new trends linked to wellbeing.
An opportunity for the international market
The Clementine PGI project is aimed at various audiences with the aim of raising awareness of Clementine PGI, promoting their certified quality and strengthening their position in the UK market.
End consumers
To promote awareness and appreciation of PGI Clementines amongst British consumers, highlighting their authentic flavour, European origin, certified quality and the role of fresh fruit in a balanced lifestyle.
Operators in the large-scale retail and Ho.Re.Ca. sectors
To engage operators in the agri-food supply chain, including purchasing managers in large-scale retail, distributors, retailers and professionals in the Ho.Re.Ca. sector, by promoting IGP Clementines as a distinctive product thanks to their certified origin, traceability and European quality standards.
Media professionals
To engage the specialist press, food writers, Key Opinion Leaders and influencers in the food & beverage, cuisine, wellbeing and lifestyle sectors, raising awareness of PGI Clementines by telling the story of the region, the quality and the values of European production.
Why choose PGI Clementines
A choice backed by the European supply chain
Choosing PGI Clementines means choosing a product backed by a system of guarantees that extends from the region of origin right through to the consumer.
Behind every fruit lies the responsibility of producers, operators and control bodies who work to offer a reliable, authentic product that is consistent with European quality standards.
Every stage of the supply chain is subject to checks and inspections that ensure traceability, safety and transparency: from cultivation in authorised areas to harvesting, from selection to distribution.
PGI Clementines: an authentic taste, with a history and supply chain you can discover.
OUR TARGET
End consumers
Raise awareness and promote appreciation of Clementine del Golfo di Taranto PGI among those who seek high quality and food safety.
Operators in the large-scale retail and Ho.Re.Ca. sectors:
Including buyers for large-scale retail and the HoReCa sector, professional associations (chefs, bakers and restaurateurs), and distribution operators in the UK.
Media professionals:
Specialist press in the UK, Key Opinion Leaders and influencers in the food & beverage, cooking, wellness, nutrition, travel and sport sectors.